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Company vs Community : Shifting the paradigm of Human Resources Development

In order to apply the NGO experience to the HRD concept, the Indian business scenario today needs to be studied from the nearest landmark in business history. I would take the liberalization policy of 1991as this vital landmark. Indian companies have had to change their style of work from the license-raj to a market driven economy. Over the past decade tremendous changes have had to happen in the Indian businesses.

The market place became more global than before. Competition came from all across the globe in a Internet connected world. Leaders who had the drive and will to face the challenge have led these initiatives and changes. Organisations had to move faster and quicker to respond to customer needs. Products & services had to improve their quality by leaps and bounds to keep up with foreign competitors. All this demanded highly efficient individuals as well as organisations. Cutting edge challenges for Human Resources Development departments have been ‘How can organisations staff themselves with such developed people? How can they change their in-house staff into developed and efficient workers?, How to retain developed people?’. After a decade of such change led by globalisation the scenario can only mature further.

It is in this context that the experience and conviction of NGO’s in developing people becomes relevant to the Human Resources Development department today. In particular the following ideas have tremendous ramification for building a competent, well-developed organisation.
· The idea of Company and the community
· Development and World views
· The shifting paradigms of the development process

Company vs. Community

The company and the community seem to reflect different aspects of the human experience though they are related. In Peter Senge’s words, the idea of work should be transformed from ‘the primacy of pieces to the primacy of the whole, from absolute truths to coherent interpretations, from self to community, from problem solving to creation’. By looking at the collective he claims that cognitive and hence economic enlightenment can happen at the workplace.
Part of the human psyche’s endeavor o become what it can be, requires to understand what a community is because belonging can happen only in the collective. Peter Senge in his book, the “Fifth discipline” speaks of five disciplines required to practice a ‘learning community’ within a ‘learning organisation’. They include development of the
· capacity to clarify what is most important to us
· capacity to converse
· capacity to put pieces together and see wholes
· capacity to reflect on internal pictures of the world to see how they shape our action
· sense of commitment to a group based on what people would really like to create

For an economy-in-transition, concepts of the collective such as team-work, change management, conflicts and power are very real issues which demand a ideal definition of the community and its relation to the workplace. However such a perspective of the community-based work place are not fraught without pitfalls warns Dr. Michael Felding. According to Dr. Felding, some issues that need to be tackled in such an implementation are
· the role and distribution of power
· extent to which dialogue and discussion can bring about such an understanding of work and company
· social and historical continuity
· personal colonization in the name of constructing commitment
· developing a philosophy of work – using organisational means to achieve communal ends

The role that people are given in the development process is very vital. This is so because it determines the responsiveness and hence the results of the development process. For Jones & Henry raise the question of ‘ How to house the human spirit’, Dr. Felding questions if we should even house the human spirit at all .
He says that one approach would be ‘to explore how best the human spirit can be housed within the functional structures of work in ways which are expressive rather than repressive of its vitality. The other possibility is, instead of housing it, to start with its energy and creativity and enable it to be the architect rather than the object of human flourishing’.

In the NGO experience both these approaches have been validated as long as the end was people- development. Nigel Nicholson in his book on ‘Managing the Human Animal’ argues that the human nature does not fundamentally change though it evolves and even adapts. The NGO experience shows that such evolution is always in the direction of development how-much-ever it maybe stained with dust, mud or blood. Perhaps the agency advocating development should take the role of facilitator and need not be the determinant.

A company as an economic institution is motivated by financial gain under an ethical way. In order to achieve its aims it has to be efficient. It is in this pursue that Human Resources Development tries to empower people. This is the fundamental motivation for Human Resources Development work at the workplace. It is a positive science - concerned only with is- statements used to explain the mechanisms of human processes in an economic activity and having no room for ought-statements. On the other hand the motivation for development in a NGO rises from the desire in the deprived to acquire self-capability. When market failure is compounded by policy failure, the only option available is collective action based on self-motivation. Such grass-root participation has consistently been the common thread of all Human Resources Development movements across various cultures. Could there be pointers here for the Human Resources Development department as to what motivates people to develop themselves at the workplace? Particularly can the motives of self-capability and economic activity be integrated? And can such integration be made in the context of today’s changed business scenario?

The NGO experience is that often work and motivation is spontaneous when working in the village but not on the floor? Why this dichotomy? The turmoil that the NGO goes through in becoming a self-sustaining entity is simply a struggle to interpret this truth. The HR experience is very akin to the NGO experience.

Human Resources Development professionals are first exposed to the grassroots issues and problems encountered by implementing agents. However, being representatives of the ‘management’, they feel helpless and distanced from the grassroots. They are unable to either assist the implementing agencies or directly effect a change at the community level.

Intervention begins with the realisation that there is an urgent need in the work-floor community for professional developmental inputs and capacity building. Often development professionals take up the role of a support agency committed to building capacities of development organisations and communities at grassroots so as to enhance the capacity of the weak and deprived sections.
However self-motivation for development is a pre-condition for participation. The motto of self-reliance evolves just as an NGO needs to be entirely self-reliant rather than being dependent on the charity of management for development and productivity.

The catalytic role in stimulating the process of community based development focuses on promoting the self-help ethic, which it achieves through capacity building, training and education and action research to help build awareness and capacities for self-management among the target community.

A sustainable vision for development will include "A society where people and communities have an urge to take initiative for self-growth and development and be socially responsible in their conduct ".

The process of development is not just time-scaled and target-oriented. Development is a process, in which the creation of the conditions for development is more important, and the resultant development should have added value; i.e., it must be qualitative, sustainable and equity oriented.

For development to take place in its entirety, approaches which ensure integration and appreciation of people's perspectives and concerns, involvement and participation of women and other marginalized
sections in an effective manner, stimulating capability of the grassroots people, community-based institutions and organizations, and enhancing qualitative and holistic aspects of development.

The impact of development is felt at the target society i.e. work place. Interventions with workers in ‘under-developed deprived’ circumstances, transforms the life of many and facilitates the restoration of
their professional experience. Necessary inputs include training, health and developing holistic outlooks.
Other Human Resources Development processes such as Kaizen focuses on fostering collective thinking and action by organizing workers into self-help groups, which provided them with a platform where they could practice their control over production and experience decision-making at a group level.

Successful development programmes encourage and capacitate to mainstream their participation in business issues through appropriate structures. These have resulted in a better quality of work-life which could be monetized.

The NGO fraternity has raised important philosophical questions on a pragmatic and sustainable program of Human Resources Development. These issues have been answered but in the process the very aegis and core of the NGO and hence Human Resource Development have had to change. This is a costly affair demanding intense personal and professional commitment but the methodology is sound and the results are worthwhile.

Herbert Roy runs Madrasmarkets, a management consultancy and services provider based at Chennai, South India. His forte includes HRD and Information Consulting. His particular interests are cybersociology, socio-informatics, and social engineering using information. He can be contacted at roy@madrasmarkets.com

What are the business themes faced in the NGO work?
Development vs Charity – the evolving place for beneficiaries in the development process
Motivation for Development in an NGO
Funding Fundas and Ideological Agendas
Human Development – an input/output perspective
Contribution of NGO work to Human Resources Development
What should be the focus of Human Resources Development ?

Shifting the paradigm of Human Resources Development
Company vs. Community


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