Good marketers know
the differences between marketing a B2b service against a B2C service. In
both cases the customer is the center of the website. But the features and
content they want to see will surely be different. Small and Medium-sized
enterprises have a large demand for B2B and large enterprises establish their
own B2B E-commerce platforms. In addition, on ehas to analyze the status of
enterprise log-in, geographic and industrial features of online enterprises
and the reasons of not being networked .Madrasmarkets appreciates these nuances.
Thats why when we created a B2B website for a huge organisation having about
25,000 members in the form of 250 organisations we started off from scratch
identifying atleast 7 types of people who may visit the site, what their common
and unique preferences in terms of content and services maybe. Then we created
the website giving the client atleast 8 different ways to market their services
to their target market. Features of the project included a simple pre-launch
beta test and post launch reviews. Recent reviews of the site along with the
client show how useful all the ground work was. Got a website or thinking
of one ? Want it to be reviewed and have some neat ideas on what your customer
wants ? Contact
: tech@madrasmarkets.com