Search Engine Optimisation Services

Madrasmarkets offers the following search engine services :

Keyword buying :

Client can buy certain keywords on a annual basis eg. ‘Corrosion prevention’. Whenever a user types these keywords into the address bar of a browser (available only in IE4.x, 5.x and 6.0) he will be immediately taken to the client site. Period valid for a year only.Costs 100$/keyword.

Express submission :

Yahoo, Altavista and a host of other 2-tier engines offer express submission service where they promise that their search robot or a volunteer will look at the submitted site within 7 days. They do not guarantee that the site will be included in their engines just because they have seen the site. Probably this is to prevent only those sites which do not fit well with keywords from appearing on the search engine. Cost varies from 299$ on yahoo to 39$/1st URL , 29$/2nd URL, on altavista. Highly effective for short term promotions and for quick results. Costs recur every year. Multiple countries also can be advertised in. Most importantly the site should not be already listed in the Yahoo! Directory.
Sources : http://docs.yahoo.com/info/suggest/busexpress.html
http://www.altavista.com/sites/search/express_incl
https://www.infospider.com/av/app/signup

Pay per click schemes :

These are schemes where if a keyword is typed in a search engine an text advertisement of the client site is automatically advertised in the prominent place. Cost is on a bidding basis. It varies based on click through ratio and cost per click. Source : https://adwords.google.com/select/faq.html. Madrasmarkets will help you identify the right keywords, find out what your competitors are doing online, fuind otu what keywords your clients and customers are using to search online.

All the above schemes work well only if
Keywords are well thought out and arrived at scientifically. These have to be arrived at by using software than by fanciful thinking.
The site is well optimised for the keywords. These include about 70-80 points where the search engine would check a site for appropriateness.
A good looking and optimised site is the most effective point of sale for a client.
MadrasMarkets’ proposal does not include express submission or keyword buying charges. It normally includes the crucial cost of optimisation, cost of creating doorway pages, cost of submission and cost of site updation.

Steps involved in being found on the search engines:

Identifying target audience
Identifying keywords which they use
Optimising your company existing website for the target keywords
Submitting to search engines
Creating doorway pages and submitting to search engines
Reviewing and constantly monitoring search engines for new rules and making sure website stays in the top two pages.
Reviewing visitor behavior on website (changing error pages and banner ads) and optimising website.

A Time framework:

Time to analyse existing clientele site - 6 business days
Time to analyse existing website - 2 business days
Re-constructing website content - 12 business days
First submission to search engines - 2 days
Second submission to search engines - 2 week hence.

After this it will take anywhere between 1 - 4 weeks before traffic starts improving to the site. Sales leads and subsequent conversion/ROI can start happening anwyhere from within a month of sales. This is for a 10 keyword submission to the top search engines as defined by WebPosition.

Contact us at marketing@madrasmarkets.com for more details. Or call 091-44-2-3744137/52113814.
For in-depth discussions on marketing issues send an email to : indianonlinemarketing-subscribe@yahoogroups.com, SearchEngineMarketing-subscribe@yahoogroups.com, searchengineoptimisation-subscribe@yahoogroups.com.